Business Objectives that 360 Home tours can help you to accomplish:
1. Sell the house fast for both seller and buyer.
a. A faster turnover rate will increase your profits and help build a reputation.
b. Causes the seller to have more confidence in you. The fact that you have 360° tours on your website shows a level of sophistication that will impress your customers. It allows you to be more sophisticated than other agents and this will give you more business.
2.Improve customer knowledge of homes in the area.
a. If the potential buyer can see homes that are available in the area they may be able to direct the agent more effectively to a home that they are interested in buying.
b. Decreases the time spent with agents showing houses. If the customer can see the house online and decides that they do not like the house they don’t have to waist the time of the agent to show them that house.
3. Increases the confidence in the real-estate company.
a. Not everyone will have 360 tours of there homes. The fact that you offer that is impressive to many people.
b. Makes your company more professional.
4. Increase Internet sales and Internet traffic.
a. According to pewinternet.org the percent increase in internet usage since 2005 has increased by “43% in the number who said the internet played a major role when they looked for a new place to live.” Pew Internet and American life project is a respected company that evaluates trends in the American people including the real-estate industry. They are commonly referred to by the National Board of Realtors. This is significant number of people that look to the internet to find homes. These are numbers that should not be ignored and should be catered to.
b. Having more to show a person when they come to your site is going to cause them to have more confidence in you as a real-estate company. When you are researching a company whether it’s a company that you are interested in investing in or inquiring their services, or trying a buy a book from them you go to their website and you evaluate them immediately on the appearance of their site. The site reflects the integrity of the company. If you have a site that lets people know that you are organized and professional then they perceive it that way. On the other hand though if you present a site that says we don’t have the desire to have a respectable web presence it says something about your company. Having features on your site that other companies of the same nature don’t have like 360° tours will give you that edge to make the customer believe in your company.
5. Increase internet leads
a. The more you have to show them the more people are going to have calling you wanting to see your homes.
Saturday, March 3, 2007
In today’s world technology is moving so fast, and technology tends to take industry with it. The purpose of this project would be to allow you to use technology to bring the homes that you are trying to sell to the customer instantly. Potential buyers can take a tour of the house without even leaving the comfort of their living room. Swanepoel puts out a book ever year about the major trends in the real estate industry and the internet ranked in the top 15. So needless to say that internet impacts the industry. When your clients go to the internet to find a house, and they will, you are going to be waiting there ready to show them a house day or night with a 360 home tour. In Tallahassee 10% or more of the population are real-estate agents. There are about 2000 members of the Tallahassee Board of Realtors. This makes for a very competitive market. If you were one of the only real-estate agents that offered 360° tours of all your homes that would give you an advantage over your competition. Having 360° tours of your homes will increase interest and revenue for your business. The tours will help to sell your homes more efficiently and generate a faster cash flow.